SINCE our collective voice cracked in last week’s post, Leon wanted me to chime in on BCGF and various Acres happenings. When it comes to social media, I get a little anxious about chattering on too much. As Tom Devlin noted on Twitter a while back, Leon is “the funny one.” I don’t know what that makes me, exactly (the dour one? The one who tries to be funny and looks like an jackass in the process? A little of both?Let’s find out!), but it’s true that Leon uses the Acres voice better than I can, and I suspect that posts solely from me will continue to be few and far between.
Leon suggested that my post address BCGF from a numbers standpoint, but I am not so convinced that anyone really wants me to prattle on about sales records and trends. I think I can summarize: BCGF 2012 was our single best day of convention sales ever, and those sales were strong across all of our titles and the books we distribute. Believe it or not, this is unusual. Convention shows each have a “character” of sorts where certain kinds of titles and artists sell, and other titles get no sales traction. BCGF’s character this year seemed to be: everything is interesting and sells. Being that we’re five years into publishing books and doing all we can to represent titles that are as diverse as our own personal tastes, this is the kind of sales spread that is particularly gratifying and validating.
We were scattered at BCGF this year, as Leon noted in his post. The storm prevented us from organizing our new office, titles were left behind and needed to be retrieved once the convention started, traffic was hideous, we relied on an electronic sales tracking system that we had never used before…it was mayhem. Unfortunately, SPX was similarly chaotic for different reasons. For both shows, I remained behind the table almost constantly because our poor organization was combined (blessedly) with brisk sales. At BCGF I left the table once to eat and once to investigate how it was possible that John Martz and Aaron Costain were able to enter the country without incident (if you need proof that the borders are improperly policed, may I please direct your attention to the ferociously bearded Canadian menace of John and Aaron). Julia Wertz showed me something unsavory on her cell phone and gave me a delicious cookie. Josh Simmons (!!!) came to the table to make a trade. And that was pretty much the sum of my BCGF-day socializing. I barely got to speak to Annie Koyama and I didn’t speak at all to a couple of other folks that are very important to us at Secret Acres: Chris Pitzer and John Porcellino. Because I made it to a number of pre-show parties (Desert Island, Tomato House, Bergen Street (x2)), I got to see a great number of my favorite comics people, but it never felt like there was enough time to catch up completely. I skipped the Saturday night party for fear that I would never recover from the weekend.
Several people have offered condolences to me about the storm, but I want to be clear that they should all go to Leon. He was evacuated and unable to return home for a month (and even when he did return, he had no heat). I was fine. Other than a little cabin fever (engaging in psychological warfare with my cat and playing endlessly disappointing games of “fuck, marry, kill” with the weathermen on The Weather Channel), the worst I had to endure during the storm was overhearing three intolerable investment bankers fret over the potential storm damage to their cars.
For a publisher, direct convention sales and online sales are the highest-margin sales that we make. At Secret Acres, roughly one third of our net sales are convention/online, one third retail/Amazon and one third distribution (Diamond/Baker & Taylor). Convention sales are crucial to our business and it’s the one sales channel where we get to interact with the customers. Another sales tidbit: SPX alone counts for 40% of all the convention revenue we make each year, and we usually go to five to seven shows. TCAF, CAKE, SPX and BCGF this year were all terrific shows for us and we’re excited to participate in all of them next year. Our last show of the year will be the Locust Moon Comics Festival in Philadelphia. We’ll be there with Koyama books as well as our own.
You know what numbers are interesting to me? Google analytics. Some trivia based on Google analytics:
Most of our traffic in the past two years has come from Twitter and Theo Ellsworth’s blog. A huge amount of traffic comes from Optimum Wound, which lists submissions guidelines for various comics publishers. Other large sources of visitors to the site: Facebook, Comics Reporter, Koyama Press and Michael DeForge’s site. The most traffic we have ever garnered was for our MoCCA 2012 post. Pretty much the minute we started Tweeting and Facebooking on a regular basis, all site traffic doubled.
Common search terms for people finding the site are intuitive: Secret Acres and all of the names of artists we work with. Most of you are probably unaware of this, but Secret Acres appears in a business textbook published by Wiley. They even included a CD-ROM with video footage of us trash-talking Diamond! Because of this, we get a lot of searches for people trying to get answers to discussion questions in the book.
Fun Search Facts: the creepiest search terms we get are for Troop 142, not Wayward Girls. Leon Avelino has 52 search visits and I have a scant 27. Funny brings the pageviews! Most creative spelling of Acres: achres (shockingly common). Weirdest search term that looks crazy but actually makes sense: garo prison journal secret dan “no good.” Other bizarre trends: someone really wants to know when Minty Lewis was born and no one can properly spell the name Schulz.
In the interest of answering some of the less obvious search queries we’ve received in the past two years, I am going to publicly provide some responses. Future search queries for these terms should direct people right to this blog post. Below are the search terms, followed by my response in bold:
You’ll probably hear from us once more before the end of the year, perhaps with some hints as to our publishing plan for next year and our first-ever plea for interns. I do want to reiterate that the craziness and awfulness of this past year has made our glacially paced submission-reading even slower than usual. We are going to try and catch up, I promise. As I note above, it’s impossible for us to respond to every Emporium and publishing submission we get, so please don’t be offended if you don’t hear from us. We get a lot of great work that we don’t think we can promote properly.
That’s it for now – I hope you all had an agreeable Thanksgiving. Even in a crappy year, we can give thanks for making it this far along. Take care and stay tuned – there are always more great comics on the way.
@seanonlyskin But DUDE, it's CREATOR OWNED Thor with a PENIS, BRO!
- Wednesday Jul 23 - 10:22pm
@ryancecil PHEW. We're 2 old 2 code over here.
- Wednesday Jul 23 - 5:48pm
The thing about Mike Dawson's newest graphic novel, Angie Bongiolatti, is that it's daunting at first glance but kind of impossible not to identify with its characters. Well, you could somehow not identify with them, and that's your right, but you'd probably be completely insane. Rob Kirby, writing for the Comics Journal, writes about Angie Biongiolatti so well, that he might just be the ideal reader for this one. He's sensitive, empathetic, politically conscious and he likes to party. He also nails Angie, the character, who can come across as enigmatic or aloof, but it's her faith and her clarity, as Rob puts it (and we're paraphrasing), that make her the best barometer ever for the most difficult of times and the craziest of people. The key, though, is Rob writing that he knows these folks and he's partied with them. It would have been a lot easier for Mike if he'd had an agenda when he drew these people. Yeah, we might have recognized the ideas, but maybe we wouldn't have recognized these people. Poor Rob! He's one of THEM! Thanks, TCJ, and Rob, especially. This was a really good one.
Well, folks, Edie Fake has arrived! This newest LA native gets a very warm welcome indeed from Joshua Michael Demaree at the LA Review of Books. It's both a full-blown interview, a complete history and in depth review of Memory Palaces, Edie's latest and our first ever art book. If you're worried about Edie going Hollywod, go ahead and worry since Demaree has christened him a "flourishing celebrity." At least, he's a flourishing celebrity in the queer art world. There's some stuff in here that rarely gets discussed, including Edie's background as a video artist and the influence of that medium on his comics work. We even get a mention in the story of how we met Edie, which almost didn't happen. Plus, and this was news to us as well, Edie's return to Chicago (after "going feral") coincided with the death of Michael Jackson. But was it a coincidence? Thank you, Joshua, for all your super thoughtful work here (and for making another dream come true and writing up a Secret Acres book for the LA Review of Books). Go and read this very funny and very serious career retrospective right now!
We do realize it's all Corinne Mucha and all Get Over It! all over all the time these days, but we just had to share our joy over this latest rave from Joseph Erbentraut at the Huffington Post! Yes, that Huffington Post. Complete with an actual excerpt, Joseph gives a brief rundown of the rules regarding breakup recovery times, citing scientific studies and How I Met Your Mother, no less. We're not entirely sold on the sciences here, mostly because the science of love seems to make everyone feel bad for being insane. Let's face it, love is not just blind, but very stupid. As for HIMYM, we're playing catch up with that one, but their rule seems to fit pretty well. However, if you want the real, straight up survival guide to heartbreak, look no further than our Ms. Mucha. SHE KNOWS. Thanks, Joseph and HuffPo! Have a look at the link below.
Hooo boy... WELL. Corinne Mucha is not shy with the Philadelphia Inquirer, it seems. Tirdad Derakhshani, talking about Corinne's new book, Get Over It!, asks the ever important question when it comes to autobiocomics: did that REALLY happen? And, to quote Corinne, "I didn't add or make up anything." Really, one would hope that in the making of comics, the finest medium there is, about one's actual life, that the cartoonist behind them would be brutally honest. Get Over It! is surely that. Let's face it, heartbreak is ugly as love is beautiful. And who the hell would be able to identify with a clean breakup? Does that even happen? Our favorite part of this Inquirer inquiry is the origin story that sneaks its way in. No, Corinne wasn't super into Wolverine as a kid. She wanted to be a REAL artist. The comics all started by accident, it seems, in Rome. Like Rome, Italy. Also, speaking of the other half of the (not in) love story of Get Over It! you can get That Guy's reaction to the book here, too. In other words, you pretty much have to read this.
ICYMI, as the kids say, here at last (after some more technical difficulties - and, yes, between this and our Friday night love-in at Bergen Street Comics being rained out, we are having technical difficulties galore) is Tom Spurgeon, aka the Comics Reporter, doing his Sunday Interview thing with Mike Dawson. As we can attest, these interviews are a lot of work, and require a ton of thought, so count yourself lucky that Mike is a thoughtful guy. There's plenty of shoptalk here, lots of stuff on process and the like. Angie Bongiolatti, Mike's latest graphic novel from us, was a long time in coming. There are plenty of ideas in this book, though, in a sense, it's about one thing and a certain time and place and age in post-9/11 New York. There was a lot of experimentation involved in finding a style that would both corral and express the ideas and move the narrative along, too. After all this, there was a lightning quick turnaround, with Mike finishing the book in January and us getting books printed by April. Angie Bongiolatti is catching up with its audience about now. Meanwhile, Mike has been all over the place, on tumblr, on Slate, on TCJ Talkies, and Tom has Mike talking about the future quite a bit, too. If you like Big Questions for cartoonists, this is a good place to be. As for Angie Bongiolatti, well, ask Mike says, " I think people just sort of have to read it." So go read it!